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How to get more email subscribers

Do you rent or sell the email addresses of your customers?  Probably not.  But people probably think that you do.

Be explicit.  Tell people that you won’t give out their email. Do it right next to your email subscribe form.

Ours says "We will never release your email address, ever. You can unsubscribe at any time."

Your opt-in rate will grow instantly.

(Oh, yeah .. check out our new email newsletters!)

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How to get more word of mouth for a white paper

Make it a word document instead of a PDF. PDFs can’t be quoted on a blog or pasted into an email.

If the purpose of a white paper is to get exposure to new customers — do everything you can to make it easy to share. 

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