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How to get people to friend your business on Facebook

  1. Ask nicely
  2. Make a nice offer, like a small gift, discount, or a donation to charity
  3. Don’t get fancy

Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off.

A simple example, done well, from REI:


(Did you notice that I write about REI a lot? They do a lot of fantastic, simple, genuine, effective marketing — with little flash and a lot of substance.)

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