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How To Stop Spam

Spammers spam because we buy what they’re selling. Seth Godin sums it up:

You get what you pay for.  If you don’t want spam in your inbox, never respond, never buy anything. Not even if it’s a good deal.

We’re all hypocrites, and we get what we pay for. The market is astonishingly quick at responding to what consumers do (and incredibly slow at reacting to what we say). 

Read the full post.

Here’s an article I wrote a few years ago about how to stop spam forever.

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  1. Alanna September 11, 2008 at 11:24 am #

    I notice none of your tips were about not buying from pammers. I think Seth is wrong on that one. I don’t think anybody buys from spammers.

  2. Andy Sernovitz September 11, 2008 at 11:27 am #

    Spammers only spam for one reason: to make money. That means that people are buying.

  3. Martin October 27, 2008 at 9:35 am #

    Seth’s logic is flawed on this one. I never bought anything advertised in a spam message. I get around 700 each single day.
    Thank god for GMail’s spam filtering.

  4. Andy Sernovitz October 27, 2008 at 3:52 pm #

    Martin –
    People buy from spammers. That’s why they spam. For the money.
    They send 10,000,000 and make one sale. With email, that’s enough to be profitable.
    You get spam because someone else is buying.

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