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How to win against a worthy competitor

You can work really hard to make your product perfect.

But when it comes to a close finish with an equally-good competitor, the simple extra touches are what put you in the lead.

  • If I’m going to pick a doctor, I’ll probably go with one that has free wifi in the waiting area. Especially if I plan to be there a lot.
  • I’m using Apple’s Airport Express as my wifi hub (for PCs) — because it also has a jack that lets me plug in speakers and have whole-house music.

Sometimes, it’s the extras that matter more.

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