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How you handle trouble is a real test of the quality of your company

PC/Nametag sells supplies for event producers. These are buyers that often have urgent needs.

When their phone system went down last week — they emailed customers, gave them a heads-up, apologized, and offered a discount for the inconvenience.

Most customers never would have noticed the phone trouble.

But everyone noticed that PC/Nametag is a smart company that goes the extra mile to take care of its customers. They built a lot of trust and earned a lot of respect.

What is your plan for the next big snafu?

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