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I do not wear tight gold shiny pants


imageAmerican Apparel sells some crazy stuff. Pinstripe bloomers and gold high-waist tights. 

I don't know who buys it.

But I know that thousands of people walk by the store windows every day and ask "Who would buy that?!" — and remember the store.

And thousands of people email a link to their friends asking "Who would buy that?!" — and remember the website.

Then everyone buys a plain T-shirt and the rest of the normal merchandise.

Lesson: A little outrageousness gets people to notice your regular stuff.


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