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I notice when you’re nice to me

Amazon sends little reminders like this:

From: “” 
Subject: Expiring $2 MP3 Credit

Dear Customer,

The $2 MP3 credit that you received by purchasing headphones will expire on January 31, 2014. You can redeem this credit the next time you purchase an album or track from Amazon MP3 … the credit will be applied automatically…

They could have kept the money. I never would have noticed. Multiplied by millions of customers, they’d save millions of dollars.

But we notice when companies do the right thing. We trust them more. We respect them more. 

Where do you think we shop next time?


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