My #1 new nerd possession: My wife gave me a Scottevest — a jacket with a bazillion pockets for all your gear.
It’s the kind of thing that I talk about with people I see at TED, SXSW, or the Word of Mouth Crash Course.
But how do I tell them, in a way that they will remember?
Well, there was a whole stack of business cards from the founders of the company in one of the pockets. Each card has a picture of a real customer, and the back has a testimonial.
Powerful, simple, and everyone who gets one has a reminder to act on the recommendation.
How are you making it easier for your fans to talk about you?