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I wish my competitors great success…

Rob La Gesse, the Chief Disruption Officers at Rackspace, shares some smart thoughts about why you should hope your competitors succeed:

Why I wish Amazon Web Services the best

A couple years ago, ServInt — a “competitor” to my employer wrote this blog post: Why ServInt Stands Beside Rackspace and You Should Too. I sent the author of that post an email and soon found myself developing a great relationship with the author – Reed Caldwell, the CEO of ServInt. Yes, some could say we compete — we are in the same business — but there is a LOT of business in this space, and there are many ways to differentiate yourself so you serve different segments. ServInt and Rackspace have some overlap. Not a lot. Not enough that I feel either of us sees the other as “the enemy”. In fact, we’ve become online friends. Eventually we will meet in person, and I believe we will become better friends. Today I tip my hat to Amazon Web Services — much as Reed tipped his hat to us years ago.

We don’t “win more” when our competitors struggle. We “win more” when the entire industry wins more.

Dead-on correct, Rob. Your business thrives when your whole industry thrives and you work together to grow the market. Winning is not being the last one standing on a field of dead competitors. Dead competitors tell your customers that maybe you have a foot in the grave too. (Sorry, that was a little grim. Click here.)

Read Rob’s original post here.

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  1. Josh St. Aubin July 5, 2012 at 7:05 am #

    I think we usually fear our competitors and therefore don’t want to associate with them let alone wish them any amount of success. But I think what I’ve found over the years is that I have valuable insight to share that they don’t have, and they have different, yet valuable insight to reciprocate, which then can be passed on to our own clients and customers and help make agencies stronger in the long run. You don’t have to beat everyone to win – there is plenty of money and enough clients and to keep everyone thriving.

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