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If you want them to do something, tell them why it matters

If you want people to do something, you need to give them a reason why it matters.

It could be something that helps them, or that makes a better product, or helps other people.

Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just ask for a zip code. Add “sharing your zip code will give you better offers because we’ll only show you things in your neighborhood.”


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