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If you’re going to send a corporate holiday gift — do it right or don’t do it.

lame popcornLame: Generic can of popcorn with sender’s logo on a sticker. No card. Clearly they just handed a mailing list to catalog and gave zero thought to their customers or relationships.

Awesome: Johnson Gray Advertising’s bizarre and wonderful Olf the Troll. I can’t explain it, but it did exactly what it was supposed to do: It got everyone in our office thinking about them, talking about them, and blogging about them.


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