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If you’ve got it, show it off

imageWe dropped by design powerhouse Pentagram to discuss a new project.

They handed us a book — I thought it was a bible. Substantial, thick and flexible black cover, and a red ribbon bookmark.

Then I opened it up and realized that this was the 600-page portfolio of their design work — The Black Book. Their work is impressive, of course. But the book blew their competitor’s pocket-folder portfolios out of the water.

When you’re in a sea of similar-looking competitors, how can you change the game so you instantly stand out?



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