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Imagine if every store sent you a nice follow-up note

From Costco:

Congratulations on your recent purchase of the VIZIO 371080p 60Hz LCD HDTV  (item #: 810370) from

We want you to get the most out of your product so we offer FREE Technical Support. If you experience any problems during set-up, installation or any time thereafter, please call Costco’s Concierge Service at 1-866-861-0450. They will help you through any difficulties over the phone.

For more information about the Costco Concierge Technical Support program, please click here.

If you have other questions, please contact  customer service or call our customer service center at 1-800-955-2292.   

You are a valued customer, and we hope you enjoy your new purchase.

Sincerely, Customer Service

Could it be any simpler?  Most stores do whatever it takes to hide their phone number from you.  Costco sends it before you ask.

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Deanna Benson August 6, 2010 at 9:25 am #

    That’s pretty great. I wonder if it’s because they tend to have a lot of issues with their electronics? I’ve had to return the few electronics I’ve bought from Costco after a month or two. At least they’re nice about it and have a great return policy!

  2. Assaf August 7, 2010 at 3:50 pm #

    It’s amazing what something simple like putting your phone number out there can do for a customers perception of your brand.

  3. Jonathon Madden August 8, 2010 at 11:06 am #

    Andy, I have turned over many of the page corners in your book as a to-do list. This reminds me that finding a simple way to personalise the after sales goes a long way.

  4. Neptune Plumbing August 15, 2010 at 2:19 pm #

    It’s simple things that this that are necessary for great customer service. Thanks for the post and great idea.

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