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It could have been so great

We were staying in a beautiful seaside resort. It was nice.

But it fell just short of great. We probably won’t be back.

It would have been so easy to be impressive — fix the toilet paper holder and loose doorknob, a little WD-40, a few towel hooks. 

The difference between OK and GREAT is caring for the details. Not strategic wizardry, not tech innovation — lots of companies do things similar to the best companies.

But the ones who care most about the tiniest customer-facing details win every time.


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