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Itron’s case study: How to develop a company-wide listening strategy

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

One of Michelle Jung and Dawn Shrum’s big ideas: Focus on monitoring the relevant online conversations in specific communities, on industry-related sites, and in relevant social networks.

Itron: Listen Before You Leap, presented by Michelle Jung and Dawn Shrum from GasPedal and SocialMedia.org on Vimeo.

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