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It’s a 6.4-pound, 2-inch monstrosity

The moment this catalog arrived at the office, a dozen people swore to never shop there again. Environmentally, it’s absurdly wasteful.

On the other hand, it’s massively awesome if you’re a fan of the brand. You’ll fall in love and fawn over these books for months.

Good or bad? It all comes down to really, really good targeting — getting the best stuff in the hands of those who will appreciate it.

Restoration catalog

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