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It’s the extras that make it special

IMG_0284My kids will only use markers in this case from Crayola. It’s their special “marker house”. No way a competitor gets to break that rule.

Crayola didn’t change the product, they just added value to the packing. Or (if you want to think deep thoughts) is the packaging the product?

What are the minor changes you can do to make your product unique and competitor-proof?

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