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It’s the little things that drive customers away

A $1 “fuel surcharge” showed up in my shopping cart when ordering some office supplies. It would have been fine if they raised the shipping or the price–but sticking it in at the end was just rude.

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Cheap little rip-offs like this will drive away your customers — and you’ll never know.

Lost customers from annoyances like this don’t show up in your research or sales reports, because they happen post-purchase. Instead, customers just decide to not buy from you again. They tell a few friends.

And one day you wake up and wonder where everybody went.

Go through your entire sales process today and eliminate all those practices that you would never tolerate if you were a customer.

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