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Keep them talking about you all year long

neal calendarNext time you’re looking for some swag gimmick for your prospects, ask yourself the most important questions:

  1. Will they keep it?
  2. How long?
  3. Will it be displayed where they see my marketing message?
  4. How many other people will see it?

That’s the difference between a marketing tool that will bring in business and a piece of junk that will get stuffed in a drawer or the trash.

Check out the example to the right from my uncle Neal Sernovitz (call him if you need real estate in Milwaukee!). It’ll stay up for the whole football season, and the fridge magnet part is attached to the business card part, so the business card will stay with it.

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  1. Keri Morgret October 22, 2010 at 2:51 pm #

    Our real estate agent had one of those types of magnets made, but instead of football information, she used one for standard measurement conversions — like three teaspoons is one tablespoon, etc. I’m not sure what happened to mine, but I had it for years.

    Think about having a unique phone number put on your swag items, as you can then tell how many of your calls came from that advertising.

  2. Thomas Lundqvist October 23, 2010 at 6:30 am #

    @Keri. A clever comment, especially the last part. I will remember it.

  3. Steven Johnson October 27, 2010 at 12:57 pm #

    This is a very good point. Any time you can differentiate yourself from other people is a win for you personally. I heard a story about a college graduate who had customized water bottles made with his name on the outside. He would mail these water bottles to potential employers with his resume stuck inside. What a great way to create a lasting impression on someone you’ve never met!


  1. Business Cards That Make More Cents « Reid All About It - October 26, 2010

    […] from the card bowl at our favorite restaurant? Andy Sernovitz featured a smart business card in a recent post on Damn! I Wish I’d Thought of That. His uncle has magnetic cards showing the Packers schedule. Andy points out that his uncle’s […]

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