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Keep your video super super simple

imageGood web videos are not supposed to be TV commercials.  Marketers frequently lose credibility and viewer by posting too-slick, over-produced stuff.

Keep it simple!  Film your web videos with a basic, home-user video camera.  Get rid of any script, actors, lighting, whatever.  The whole point is to create something genuine that looks genuine. 

Some of the best web videos are filmed with a little webcam on top of the PC.  If the Wall Street Journal’s Walter Mossberg can do it (head out of the frame, in his house) — so can you.

The lesson: No one is going to forward your advertising for you. Make sure your video doesn’t look like an ad.

Here’s a demo:


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