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Keeping email subscribers: Let them know what to expect

image A fantastic idea from Cheryl Tallman at Fresh Baby:

Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was never high), but I think it is result of people knowing what they will be getting from us.

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