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Kellogg Company’s case study: How we picked our social media monitoring vendor, presented by Jeff Cole

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Austin:

One of Jeff Cole’s big ideas: Make it an inclusive process.

Kellogg Company: How We Developed Our Global Social Listening Strategy, presented by Jeff Cole from GasPedal and on Vimeo.

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