See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Killing vampires: How the tiniest innovations make the biggest difference


There has been a revolution in consumer electronics.

But it’s so small you didn’t notice.

That’s an off switch on a Cisco Valet Wi-Fi hub.

Every day all your techno junk is burning power when you’re not using it. "Vampire Power" — what you use on standby mode — wastes up to 13% of all US power consumption.

But there was no way to turn it all off when you leave the office, without lots of unplugging and lost settings. Until they added the simple switch.

(What is the tiniest thing can you add to your product to make a big difference?)

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Assaf August 22, 2010 at 7:40 am #

    Great point Andy, but I’d also add “What can you take away to make the biggest difference?”

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again