When we moved into a new house, we got the usual flood of flyers and brochures from businesses trying to get our attention. They all went into the trash.
Then we got a nice plant from Freytag’s Florist around the corner — with a $10 gift card for our next order and a stack of coupons.
It was a simple demonstration of what they do and how good they are. Sure, it cost them more than printing some flyers.
But we never even looked at their competition.
They instantly became the only one on the list. And we still have the plant to remind us of them.
Lesson: One great marketing move beats a whole lot of average marketing every time.
