See Andy's other stuff:

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Let them try it. They’ll like it. Then they’ll pay.

It’s easier to show than to sell.

Let your prospects really use your product — it’s faster, cheaper, and more effective than trying to talk them into buying it.

image I’m trying out new online task managers. Read a ton, tried some features. But you have to pay to use most of the good ones.

But Remember The Milk turned on almost every feature for free on their iPhone app. So I started using it. And I got hooked. And I paid for an upgrade within 3 days. (Never even got around to trying their competitors.)

They talk about their strategy here.

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