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Wear your heart on your sleeve

CIMG3702 CIMG3701 If someone wants to walk around all day with your logo on their shirt, by all means, let them.

Fans love to support companies they love with clothing. Teenagers are covered in logos head to toe, but we all do it.  

Stick a shirt in every box you ship. (That's your green packing material strategy: replace packing waste with a shirt that gets you free advertising.)

You can set up a custom store on Zazzle and CafePress in a few minutes, for free. Do it.

Lesson: Your customers love you. Help them show it.

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  1. mike ashworth March 10, 2009 at 4:51 am #

    I tend to agree with you on this one however I’m also reminded of a story from many years ago about the Absolut Vodka brand.
    The owner of Absolut, when travelling through an airport, spotted a guy, who could best be described as overweight, wearing an Absolut vodka t-shirt.
    Concerned with the fact that the brand image was not one that should be associated with unhealthy and overweight people he paid the guy to take the t-shirt off him.
    Mike Ashworth

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