See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Let’s have a crayfish party!

crayfish partyIKEA may be the one company that best demonstrates the word of mouth philosophy. Every time you visit they give you a new reason to talk about them.

The latest? A crayfish party, a $9.99 all-you-can-eat crayfish buffet. Sit-down meal, tickets required, decorations, and a live band.

Hundreds of people showed up in the store near me. Thousands of shoppers walked by.

Everyone will be talking about it for years. (And IKEA probably made a profit on the stunt.)

What have you done to get people talking?


Email to a friend:

Privacy: We won't save or reuse these emails.


  1. Aleksandrs October 25, 2010 at 9:21 am #

    “Meatballs for kids” is a winner!! )

  2. kelly cameron October 26, 2010 at 4:14 pm #

    man thats a cool way to excite people about your cause.
    feed them shellfish in public view. thats flat out genius

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again