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Make it a two-fer

IMG_0026A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.)

Most people won't want to waste the free offer. It feels wrong. 

So they talk to all their friends and say "I love this magazine, I'm subscribing. Do you want one too?"  They may talk to 5 or 10 people before the find someone else to take the freebie. 

The extra freebie creates an instant evangelist.

It works best for products where the original buyer has no use for two of them, like a book, movie ticket, or restaurant entree. It doesn't work as well for a chocolate bar, which will get happily eaten later.

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