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Make your special customers feel special

home depot pro customer

Don’t just tell your best customers that they’re special.

Give them visible status that they can show off to their friends. Being a member of a loyalty program is nice. Showing off to my crew that I’m important is better.

Home Depot’s “pro customer parking” is a simple and smart way to show status.

Airlines do a lot of this. It’s feels great to bring your colleagues through the fast security line or to the VIP club.

What easy program can you create? What could you do with a few signs?

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  1. John Milgram September 19, 2012 at 2:30 pm #

    Whew, let’s don’t get me started on the airlines, but . . . for all the good they may do for a few “special” customers, the rest of their service leaves plenty to be desired, and about nothing to emulate.

    Lately, it seems to me that the whole airport experience has been reduced to the lowest common service denominator: TSA’s worse-than-the-Post-Office approach.

    Like they all saw TSA, and said, “Hey, we can do that!”

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