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Make the entire conversation about you

Red Envelope sells nice gifts. But so do a lot of other catalogs.

But when you order from Red Envelope, the gift shows up in this amazing red box.

This is the classic example of great word of mouth.

When that box shows up at a wedding shower or a birthday party — everyone says “Where did you get that?!” (Not, “What a nice doodad.”)

With $2 of ribbon and wrapping, Red Envelope has changed the entire conversation to be about the merchant, not the product. A whole room full of people are talking about them.

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