See Andy's other stuff:
Alterra Coffee in Milwaukee sends you a card and a bag of coffee on your birthday.
You have to sign up in one of their stores. You can't do it online, so you have to be a real-live customer.
It's a great way to recognize and reward those loyal customers who show up — instead of a promotion that only reaches prize-grubbers.
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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