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Microsoft’s case study: How to influence your influencers

BlogWell DallasCome to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media.

You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Seattle:

One of Nestor Portillo’s big ideas: The three steps for designing an influencer program are: Listening to the conversations, identifying the customer’s voice, and engaging via social media.

Microsoft: Influencing the Influencers, presented by Nestor Portillo from GasPedal and on Vimeo.

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