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More on Meatball Sundaes

image I wrote the other day about Seth Godin’s Meatball Sundae idea

  • Word of mouth and social media work best when you design your company/products specifically to take advantage of these techniques. 
  • They don’t work so well when you slap the new stuff on an old business model.

Here’s an example of this from Andy Nulman’s blog:

Will Wright’s next computer game, Spore … designed a modeling tool that gives players the power to take the things they create within the game outside its confines and into other digital realms, a la YouTube, Facebook, 3D printers, et al.

The product is built from scratch to be shared. It’s word of mouth to its core.

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