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MyStarbucks Idea

image Lots of people are writing about – Starbucks’ new site to ask for customer ideas and input.

The site uses software from  The most famous implementation is Dell’s IdeaStorm.

This type of site is important – it’s possibly the easiest and most effective way for a company to get ideas from their customers.  It’s one of the few forms of social media that are entirely customer-written, perfect for the company that wants to open up the conversation, but doesn’t feel like blogging is right for them.

I wrote about it here: Interview with Caroline Dietz about Dell’s site

Interesting thoughts from

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