See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

Never get in the business of “this year’s model”

I have some amazing iPod speakers.

This year’s model costs $125.

So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model.

Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your customers to ignore your latest in favor of your cheapest.

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again