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Never get in the business of “this year’s model”

I have some amazing iPod speakers.

This year’s model costs $125.

So I bought last year’s model for $25. It’s pretty much exactly the same, but retailers are dumping it to make way for the new model.

Don’t ever let your business get stuck in this rut. You’ll never catch up, and you’ll train your customers to ignore your latest in favor of your cheapest.

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