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Newsletter #870: The “Experience Amazing Word of Mouth Case Studies — live in Austin, May 10” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Come to the amazing Word of Mouth Crash Course on May 10 in Austin. It’s the “How to be Great at Word of Mouth Marketing” conference, and it’s the only one like it in the world.

It’s 12 how-to classes, 12 real-world case studies, and 6 brilliant authors, all in one thrilling day.

The case studies alone will blow your mind! They include:

Discovery CommunicationsDiscovery Communications: Matt Crenshaw on how they’re generating so much buzz before, during, and after hit shows like Shark Week and American Chopper.

ThreadlessThreadless: Cam Balzer on how they inspire the Threadless community to create such amazing art and share it with the world.

WindsorONEWindsorONE: Craig Flynn, Brian Bunt, and Emily Albinksi on what’s worked and what hasn’t during their quest to make lumber hotter than your iPhone.

RackspaceRackspace: Rob La Gesse shares their customer service philosophy that creates fanatical customers and amazing word of mouth.

Don't Mess With TexasDon’t Mess With Texas: GSD&M’s Tim McClure walks us through how they created one of the most talked about advertising campaigns of all time. CEO Mike Faith on how his company grew from zero to $30 million in 10 years by earning the respect and recommendation of their customers.

MovemberMovember: Kory Klem explains the tactics and tools that have made Movember a global movement of over 1 million Mo Bros and Mo Sistas.

Maker's MarkMaker’s Mark: Doe Anderson’s Todd Spencer takes us behind the scenes of Maker’s Mark’s legendary ambassador program.

CostcoCostco: Robin Ross on how Costco creates a million little topics that continue to drive their long-term word of mouth.

Domino'sDomino’s: Ramon De Leon on how he engages in the non-stop conversation about his brand.

And that’s just the case studies! More on them, the 12 how-to classes, and the 6 brilliant authors at

People absolutely love this event, and you will too. Check out the word of mouth about the word of mouth conference:

This is awesome: well-organized, effective, and the people are smart.” — Molly Catalano, Five Guys

This conference is worth twice what was charged. I came back to work with a spreadsheet of 50 ideas that I can start implementing right away.” — Delaina Lee, The Coleman Company

A great conference.” — Laura Vanison, Universal McCann

This conference was excellent.” — Seth Brewer, The Hartford

“My senses were popped, poked, and plastered with information, perspective, and knowledge — all in a ‘this is how you do it’ format.” — Jim Fitzpatrick, Santa Barbara Montessori School

Great insights!” — Kate Marcotte, 3M

This conference ranks #1 in experience.” — Lindsay Lebresco, Converseon

“I loved the event. I’m already incorporating the tips into proposals and client work.” — Danielle Rudy Davis, Peritus

“All I can say about the conference is WOW.” — Stephanie Lewis, TC Public Relations

Great content throughout the day!” — Brent Bynum, State Farm Insurance

“I felt like I got my money’s worth in the first 20 minutes!” — Janine Smiley, Dairy Farmers of America

“I enjoyed every moment of the event.” — Saul Colt, FreshBooks

“An excellent and extraordinary conference!” — Lane Becker, Get Satisfaction

“Definitely a ‘must attend‘ conference.” — Michelle Halm, Kolcraft

“We now have so many ideas on how to better spread our WOM, we don’t even know where to start!” — Heather Vyvyan, Educators Credit Union

A stellar event!” — Nichole DuPont, BUNN

Learn more and register:

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