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Newsletter #937: The “Dream Teams” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Teaming up with another brand is a great way to share fans, word of mouth, and opportunities to reward your customers. But there are more exciting and noteworthy ways to do it than just recommending them or putting their logo next to yours.

Here are three examples of great partnerships between:

1. Resorts and Runners
2. Hotels and Bikers
3. Cars and Puppies
4. Check it out: Sponsored Heroes

1. Resorts and Runners

New Balance has teamed up with Westin Hotels to lend guests workout clothing and shoes to use during their stay. They also mapped out scenic jogging trails for most of the hotel locations. Westin benefits from offering better guest services and showing people a great side of their locations, and New Balance benefits from getting people to try out their stuff.

The lesson: How can you work with another company to give your customers a little extra or to let them try out your stuff?

Learn more: Westin

2. Hotels and Bikers

Motorcycle riders like to travel, and when they travel, they need a place to stay. So Harley-Davidson’s partnership with Best Western seems obvious. And even though Best Western offers little more than a complimentary towel wipe-down and a washing station, it’s a great reason for Harley riders to choose their hotels over others. Plus, it starts conversations with other riders when they notice their shiny bike.

The lesson: Best Western and Harley-Davidson both earn word of mouth from this partnership because it puts their fans first.

Learn more: MediaPost

3. Cars and Puppies

Helping out a cause is always a great way to give back while earning new fans. For example, last year MINI partnered with the SPCA to feature smart, adoptable dogs that were trained to literally drive their cars. To extend the campaign this year, they gave people adopting puppies cardboard carriers shaped like a MINI, which could transform into dog beds once they’re home.

The lesson: Partnering with the SPCA gave MINI the chance to not only engage with people during a happy time in their life, but also give them a conversation piece to hang around their house for months.

Learn more: Ad Age

4. Check it out: Sponsored Heroes

What if superheroes teamed up with brands like Nike, Red Bull, and McDonald’s? Here’s some well-executed artwork for what that might look like by Robert Vergati Santos.

Check it out: Behance

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  1. MarketingGal May 19, 2013 at 11:35 am #

    Some of the oddest pairs you can imagine and yet they work. The creativity in these marketing strategies is great and very unusual. I think its great!

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