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Your anniversary is a big deal and you should be proud. But there are better ways to celebrate it than having a sales promotion or creating a logo addition.
Here are some anniversary celebrations that make the most of their years in business:
1. Share cool data
2. Celebrate long-time customers
3. Show some endearment
4. Check it out: 16 Amazing Places to Visit via Google Street View
1. Share cool data
Photo thanks to Spotify.
Been in business for a while? You probably have some interesting stories to tell or fun facts about the industry. Your anniversary is a great opportunity to share it! For example, did you know that four million songs on Spotify haven’t been played yet? (That’s only 20 percent of their catalog, but it’s still a big deal.) This is the kind of stuff Spotify included in an infographic they shared with all of their fans on their 5th anniversary.
The lesson: Your anniversary of business is a chance to show everyone something cool you’ve learned from your years of experience and expertise. It’s a chance to share something they’ll talk about.
Learn more: Spotify
2. Celebrate long-time customers
Photo thanks to The Wall Street Journal.
The Ford Mustang has a long history of big fans, and for the Mustang’s 50th anniversary, they tracked down one of their original customers. What they found was pretty remarkable: The first person to buy a Mustang in 1964 still owns it (and drives it) today. That’s an amazing endorsement for their 50th year on the market.
The lesson: Your anniversary is a great time to thank the customers who have been there all along.
Learn more: AOL Autos
3. Show some endearment
Photo thanks to NY Daily News.
Did you know that over half of Australians refer to McDonald’s only as Macca’s? McDonald’s took it as a sign of acceptance in the country that has nicknames for lots of stuff (for example, a servo is a gas station). So on McDonald’s 40th anniversary in the country, which also fell on Australia Day, they changed the name of 13 Australian stores to Macca’s. It was a big decision for a brand as globally consistent as McDonald’s — but one that showed how proud they were of the endearment.
The lesson: How can you reciprocate the subtle signs of love your customers have shown you over the years?
Learn more: Ad Age
4. Check it out: 16 Amazing Places to Visit via Google Street View
Photo thanks to Mental Floss.
It’s like tourism without all of the traveling.
Check it out: Mental Floss
