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image Word of Mouth Big Idea:  You can build an entire brand around one great reason to talk.

Everybody’s Nuts has a great word of mouth topic built right into their brand: Find an unopened pistachio and they give you a whole bag for free.

Read the letter that they send if you find one.  Fun, authentic, and worth talking about. 

Thanks, Nikki Lockett!



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1. Nut Roaster

The simplest laptop cooling system and ergonomic stand:  An empty 3-ring binder.


2. Nut Poppers

How did this product name get approved?  Hundreds of brand managers, ad agencies, factory workers, media buyers. Didn’t anyone hear the interns snickering? Is the advertising world that dense?


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