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One Day of Love, Happiness, and Word of Mouth Marketing

You have ideas that the world needs to hear.

But great ideas don’t always get the recognition they deserve.

You need to help it along, and that takes word of mouth marketing.

You’ll learn how at Word of Mouth Supergenius, July 20 in New York.

This is the "How to be Great at Word of Mouth Marketing" conference.

Learn specific, useful strategies to get people talking about you:

  • 12 How-to Classes: Simple hands-on lessons on essential word of mouth skills
  • 12 Case Studies: Real-world success stories from Dell, Kraft, and more
  • 6 Brilliant Authors: Josh Bernoff, Brian Solis, Hugh MacLeod, and more
  • Compelling Keynotes: Zappos CEO Tony Hsieh and Word of Mouth guru Andy Sernovitz (that’s me)

See the fascinating full agenda

Our promise: You’ll use what you learn to get more business the very next day, without spending money.

Get simple, hands-on advice from people who’ve really done it. This is a practical, you-can-do-it, blow-your-mind-with-results kind of day.

Make it work for you with real-world case studies from companies just like yours. Make it work with no budget — just brains, vision, energy, and a compelling reason for people to talk about you.

You’re going to learn how love and happiness bring in more customers. And I guarantee you’ll feel lovelier and happier when you get more sales while spending much less on marketing.

All the details:

You’ll learn the 12 essential word of mouth skills to run an effective word of mouth marketing program.

  1. How to be Awesome on Twitter and Facebook
  2. How to Respond to Feedback, Posts, Comments, and Tweets
  3. How to Stay Ethical and Out of Trouble
  4. How to Create Offline Word of Mouth
  5. How to Create and Promote Your Blog
  6. How to Work with Online Reviews
  7. How to Create Buzzworthy Topics
  8. How to Create Word of Mouth on Zero Budget
  9. How to Inspire WOM with Customer Service
  10. How to Work with Bloggers and Influencers
  11. How to Measure Word of Mouth
  12. How to Create a Fan Community

Learn about the fascinating experts teaching each class

12 fantastic brands will show you exactly how they do it, so you can bring in more customers too.

Real advice based on real-world word of mouth success stories from Estee Lauder, Duck Tape, Dell, Maker’s Mark, Fiskars, WindsorOne, Domino’s Pizza, PrintingForLess, Gevalia, California Tortilla, Charity:Water and Intuit.

Why is it a one-day conference?

Because we’re going to blow your mind, man.

Because you are going to be so energized, so empowered, so excited to do what you learn — that there’s no way you’ll be able to sit still for a second day.

You will run out of this meeting and plan your first big word of mouth campaign. You’ll do it the next day. It’ll be simple, easy, and cheap.

And you’ll get more customers. Immediately.

And then you’ll do it again. A little bigger. And again. A lot bigger.

And then you’ll be bringing in more customers for free, every day, because your fans will tell their friends how much they love you.

But I’d rather spend all my money on expensive advertising!

You go, girl. Advertising might work for you. Not us.

Advertising is the price of being boring.

You only have two ways to get your message out there: Love or money.

You can buy advertising, you can pay people to talk for you. But you always pay, every time — forever.

But when people talk for love instead of money, it’s sustainable and renewable and it grows with use instead of getting used up.

Now is the time to build an army of fans who will talk about you for free because they love you.

Find out how you can stop paying for ads and start earning love:

Love? Happiness? WTF?

This isn’t Woodstock. We’re talking about selling stuff.

Zappos sold $1 BILLION in shoes because their customers love them.

Zappos CEO Tony Hsieh will be joining us to tell you exactly how he did it — and how you can too.

(We do it here at GasPedal with 10 employees and some clever interns. It works for any size company. It’ll work for you.)

You’ll meet Tony and get a copy of his new book, "Delivering Happiness".

Learn all about Tony and how Zappos delivers happiness

Holy moly! Do I get to have lunch with an amazing author?

Yes, you do. It’ll be a tough choice.

  • Hugh MacLeod – Cartoonist and creative muse to entrepreneurs everywhere. Author of "Ignore Everybody".
  • Jeanne Bliss – Who turned Lands’ End into the beacon of unmatchable customer service. Author of "I Love You More Than My Dog".
  • Douglas Atkin – The Fellow who knows why people tattoo logos on their arms. Author of "The Culting of Brands".
  • Paul Gillin – BtoB social media guru who shows how to make it real. Author of "Secrets of Social Media Marketing".
  • Brian Solis – Megablogger pioneer who will help you connect and engage with your fans. Author of "Engage".
  • Josh Bernoff – The guru of big-business social media who knows how word of mouth happens in global enterprises. Author of "Groundswell".

Check out their fascinating books

This is not what you are expecting.

No panels, no vendors, no blather, no selling.

30 speakers. 20 minutes each. TED-conference style. It’s fast, it’s fascinating, and new ideas come shooting at you like marshmallows from a marshmallow gun.

Why TED-style? Because if it’s good enough for Billy Graham, Bill Gates, and Bill Clinton, it’s good enough for us marketing dudes.

But I hate conferences!!

This is not a conference. You won’t find yourself locked in a dark hotel ballroom with scary carpet and bad light for three days.

One invigorating, intense day in a sunny room on the river. 20-foot windows and blue skies. An environment to open your spirit and open your mind to ideas that will change how you do business forever.

You’ll be refreshed, excited, and ready to do it.

And great food, all the time. We’ll keep you on a sugar and caffeine high. (I’m sure there will be a broccoli, if you’d rather have that.)

Is it really as good as you say?

It’s better. Here’s what attendees to Supergenius 1 had to say:

"All I can say about the Supergenius conference is WOW." -Stephanie Lewis, TC Public Relations

"Great content throughout the day really kept things fresh!" -Brent Bynum, State Farm Insurance

"Supergenius ranks #1 in experience." -Lindsay Lebresco, Converseon

"I enjoyed every moment of the event." -Saul Colt, Thoora

"An excellent and extraordinary conference!" -Lane Becker, Get Satisfaction

"Definitely a ‘must attend’ conference." -Michelle Halm, Kolcraft

"A stellar event!" -Nichole DuPont, BUNN

"Short, sweet and to the point." -Michele Gehrmann, Progressive Insurance

"I walked away with a lot more from this one day event than the three day event I attended last month." -Brian Bunt, WindsorONE

"I got my money’s worth in the first 20 minutes! The conference was full of ready-to-use tips and advice." -Janine Smiley, Dairy Farmers of America

"A truly impressive collection of speakers with applicable insights." -Brian Asner, Upshot

"I got a hand cramp after the first two hours of feverishly trying to take down all the cutting edge ideas coming my way." -Bill Moller, TC Public Relations

"What a well run seminar! Everyone stayed right on time and there was plenty of time to network and talk to peers." -Sandra Buettner, Johnson Controls

"Extremely well organized, great speakers, great venue, and very professionally run." -Joel Warady, Joel Warady Group

"The content was top-notch. The quality of speakers were great. The vibe was very good." -John Moore, Brand Autopsy

"We now have so many ideas we don’t even know where to start!" -Heather Vyvyan, Educators Credit Union

"I really got a lot out it…definitely time well spent." -David Deal, Razorfish

"Hear the best and brightest. This event shouldn’t be missed!" -Blake Cahill, Visible Technologies

"Supergenius was Super. Super Informative, Super Collaborative, and Super Well Organized and Executed." -Bruce Montgomery, Technology Access Television

"I learned more in one day than I have at much longer, more expensive events." -Trica Mumby, Mabel’s Labels

"It felt good to know I was surrounded by others who share my passion for WOM marketing and crazy ideas that help spread the word." -Shannon Huot, Educators Credit Union

Find out how you could feel this good

Still not convinced? Look who comes to our events:

Word of mouth and social media leaders from 3M, Aflac, Allstate, American Express, American Family Insurance, Ariba, AT&T, Audi, Barnes & Noble, Best Buy, Boeing, Campbell Soup, Capital One, Charles Schwab, Chevron, Chick-fil-A, Cisco, Clorox, Coach, Coca-Cola, Coldwell Banker, Community Medical Centers, ConAgra Foods, Crate & Barrel, Dell, Discover, Dole, Domino’s, DuPont, eBay, FedEx, Ford, Gannett, Gap, GE, General Mills, General Motors, Google, Graco, Hertz, The Home Depot, HP, H&R Block, HSBC, Humana, IBM, IKEA, Intel, Intuit, Johnson & Johnson, Kaiser Permanente, Levi Strauss, Mattel, Mayo Clinic, McDonald’s, MetLife, Michelin, Microsoft, Molson, NHL, NBC Universal, Nestle Purina, Nokia, Northwestern Mutual, Novartis, Oracle, Orbitz, PayPal, PepsiCo, Petro-Canada, Pfizer, Procter & Gamble, Progressive Insurance, SAP, Sears, Serta, Sharpie, Sony, Sprint, Starbucks, State Farm, Sun Microsystems, SunGard, Symantec, Target, The North Face, Ticketmaster, TiVo, Turner Broadcasting System, Tyson Foods, United Airlines, UPS, USAA, U.S. Navy, Verizon, VIZIO, Walmart, Wells Fargo, and Whirlpool.

(And a lot of regular-size companies, too.)

Join them

But I still don’t believe you. It couldn’t be that good.

Supergenius is so great we’re giving it all away — because we know you’ll just have to show up and see it live.

Watch every single video from our last event. For free. Right here.

But are the new speakers as good as last time?

Yes – that’s why we’re letting you listen to a special preview interview with every single speaker here

Even if you can’t make the event, you’ll learn a ton. Share the videos with your office and friends.

What do I need to bring?

Bring nothing except business cards. And pants. (No shirt, no shoes, no service.)

Don’t worry, you’ll get a welcome kit with everything you need in the mail before the event.

Do I need a moustache?

Yes. We’ll mail that to you also.

Any other details?

What: Word of Mouth Supergenius

When: July 20

Where: New York City

Important note: Attendees of GasPedal conferences report whiter teeth, shinier hair, lose an average of 6 pounds, and earn the respect of their peers. Results may vary.

All the details:

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