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One great feature makes you a word of mouth phenomenon

I’m a middle-aged minivan-kind-of-guy. As are my friends.

And there are only two things we talk about when it comes to buying a new car:

  1. We all want a Tesla.
  2. If we can’t have a Tesla — the new Honda van has a BUILT-IN VACUUM CLEANER!

That simple extra feature has dominated the word of mouth for the category.

Your job is to figure out what extra feature you can add that turns your product into something truly worth talking about.

Honda vac

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