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One little thing

1coolpen It only takes one little thing to generate massive word of mouth:

  • Colorful iMacs
  • Zappos’ 365-day return policy
  • Red Envelope’s wrapping paper
  • A clever blog post
  • One smart salesperson
  • A sincere apology

Here’s an example:  makes a nice pocket-sized pen.  The word of mouth hook: A lifetime guarantee. 

"Pen not working? Out of ink? Just mail the pen back to us.  We will send you a new pen FREE."

Don’t over-think your word of mouth. Don’t let your marketing committee complicate it. 

Lesson:  Find one, great, simple idea why people should talk about you. Then tell everyone.

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