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One little thing

1coolpen It only takes one little thing to generate massive word of mouth:

  • Colorful iMacs
  • Zappos’ 365-day return policy
  • Red Envelope’s wrapping paper
  • A clever blog post
  • One smart salesperson
  • A sincere apology

Here’s an example:  makes a nice pocket-sized pen.  The word of mouth hook: A lifetime guarantee. 

"Pen not working? Out of ink? Just mail the pen back to us.  We will send you a new pen FREE."

Don’t over-think your word of mouth. Don’t let your marketing committee complicate it. 

Lesson:  Find one, great, simple idea why people should talk about you. Then tell everyone.

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  1. Jen Knoedl March 26, 2008 at 4:54 pm #

    my mom says “KISS” (keep it simple, sweetie)
    good reminder/example, andy.

  2. Donor Power Blog April 11, 2008 at 10:23 am #

    The power small ideas

    When you’re anxious to come up with big ideas, sometimes you miss the power of little ideas. The Damn, I Wish I’d Thought of That! points out, “It only takes one little thing to generate massive word of mouth.” See


  1. Be Good at One Thing and You’ll Conquer the Hunting World - September 15, 2009

    […] One little thing […]

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