See Andy's other stuff:
Delivering the expected doesn’t spark a word of mouth conversation. (But it does get customer satisfaction.)
To get people talking, you need to do something extra.
But most companies get it wrong. They try to create a big, expensive, splashy thing. Which, of course, is so obviously a marketing stunt that customers ignore it.
Instead, you need one simple conversation-worthy bit of awesomeness. It’s easier than you think.
Like this Air France cutlery that becomes a toy plane. (Thanks, Rob.)
My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
Book site | Amazon
I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.
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