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One simple conversation-worthy bit of awesomeness

Delivering the expected doesn’t spark a word of mouth conversation. (But it does get customer satisfaction.)

To get people talking, you need to do something extra.

But most companies get it wrong. They try to create a big, expensive, splashy thing. Which, of course, is so obviously a marketing stunt that customers ignore it.

Instead, you need one simple conversation-worthy bit of awesomeness. It’s easier than you think.

Like this Air France cutlery that becomes a toy plane. (Thanks, Rob.)

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