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#2.12: The “Refer-a-Friend” Issue

The folks at eUniverse, an entertainment site, have mastered the Refer-a-Friend technique. We felt it worthwhile to write about their thorough take on viral marketing by examining the successful elements of this program. 1 > Ongoing demographic collection 2 > Forward to multiple friends 3 > Upgrade them to your family of publications 4 > […]

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#2.11: The “Keep them on the Page” Issue

1 > Boost your banner response rates 2 > Add new features and maintain objectives 3 > Increasing value on vital real estate 4 > You’ve got to see this: Give a little love 1 > Boost your banner response rates Was your banner campaign a bust? One of the reasons for declining response in […]

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#2.10: The “Simple Changes to Your Site” Issue

1 > Copy familiar interfaces 2 > Remove the animation 3 > Don’t require a password 4 > You’ve got to see this: Priceless guide 1 > Copy familiar interfaces Don’t reinvent the wheel — identify the successful sites and mimic their interfaces. Some companies have spent hundreds of hours and thousands of dollars hosting […]

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#2.09: The “Cheap Software” Issue

1 > Zero-cost virtual workplace 2 > Inexpensive, professional surveys 3 > Get rid of the tech, keep the features 4 > You’ve got to see this: Drive readers to action 1 > Zero-cost virtual workplace Use a bulletin board as a community builder for your site’s visitors or create a secure communication center between […]

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#2.08: The “Better Online Marketplaces” Issue

1 > Make it easy to list an item 2 > Own your niche 3 > Reverse the auction to pick your next supplier 4 > You’ve got to see this: eBay for businesses 1 > Make it easy to list an item The successful and appealing online marketplace is the one that makes it […]

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#2.07: The “Creating Great Web Forms” Issue

1 > Provide help right in the form 2 > Reassure customers as they fill out a form 3 > Seven is the magic number 4 > You’ve got to see this: Cross-merchandising works 1 > Provide help right in the form Make it easy for your visitors to fill out your Web form by […]

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#2.06: The “Put This on Every Page” Issue

1 > Encourage evangelism on every page 2 > Offer the opt-in wherever they seek it 3 > Let them know you want to hear from them 4 > You’ve got to see this: Sell it in an elevator 1 > Encourage evangelism on every page The best time to turn someone into an evangelist […]

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#2.05: The “Get The Opt-In” Issue

1 > Offline operations drive online subscriptions 2 > Get them online while you’ve got them on hold 3 > Sell the opt-in with a signature 4 > You’ve got to see this: Double Your Lists For Free 1 > Offline operations drive online subscriptions Banana Republic is one of many companies using its retail […]

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#2.04: The “Be The Customer’s First Stop” Issue

1 > Put the competition right on your site 2 > Be the most convenient first stop 3 > Drive them your way with expertise 4 > You’ve got to see this: Convenience is king 1 > Put the competition right on your site Citibank.com is the one-stop consumer banking site for many, as visitors […]

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