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#2.03: The Start A Movement Issue

January 15, 2002

1 > Use your Web site to empower the public 2 > Make the most of customer feedback 3 > Start a virus that’ll get you information 1 > Use your Web site to empower the public Drive traffic and legislation your way by empowering consumers to communicate with their elected officials through your Web […]

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#2.02: The “Fun With Email” Issue

January 8, 2002

1 > Motivate employees to really drive sales 2 > Send TV commercials through email 3 > Close the sale with easy access 4 > Check It Out: Make the most of media coverage  1 > Motivate employees to really drive sales Your employees sell your product, communicate with your customers, and manage your operations […]

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#2.01: The “Involve Your Customers” Issue

January 2, 2002

1 > Be Distinct: Draw them into your Web 2 > Start A Buzz: Get your fans involved in the fun 3 > Make The Sale: Build a process to suit everyone 4 > Check It Out: The reviews are in 1 > Be Distinct: Draw them into your Web Nike needed a compelling reason […]

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#1.06: The “Tell a Friend” Issue

December 18, 2001

1 > Start Your Engine: Make it easy to spread the word 2 > Empower Fans: Get them involved in something big 3 > Use Your Team: Get your staff to get their friends 4 > Check It Out: Save your office from a nose picker 1 > Start Your Engine: Make it easy to […]

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#1.05: The “Move Your Money” Issue

December 11, 2001

1 > Simplify Transactions: Payment management solution 2 > Send Smart: Get professional before you mail 3 > Consolidate: Centralize your payables online 4 > Check It Out: Change your aura with feng shui 1 > Simplify Transactions: Payment management solution With money flying in, out, and everywhere each day, why not simplify your company’s […]

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#1.04: The “Get Fresh Leads” Issue

December 5, 2001

1 > Spread The Word: Let customers do your marketing 2 > Share Resources: Find a partner, host a sweepstakes 3 > Use The Tools: Supercharge your surf 4 > Check It Out: Create a font for only you! 1 > Spread the Word: Let customers do your marketing Bounty Systems, provider of viral customer […]

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#1.03: The “Close More Sales” Issue

November 27, 2001

1 > Sell Right: Sell basic products with a basic site 2 > Reach Out: Close the sale with a live chat 3 > Use The Tools: Recoup sales with smart carts 4 > Check It Out: The world needs two of you 1 > Sell Right: Sell basic products with a basic site The […]

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#1.02: The “Grow Your Email List” Issue

November 20, 2001

1 > Find a Buddy: Use co-promotion to share subscribers 2 > Offer Paradise: Build lists through a sweepstakes 3 > Use the Tools: Free resources for growing lists 4 > Check it Out: A how-to book 1 > Find a Buddy: Use co-promotion to share subscribers “Web Digest for Marketers” generates new subscribers to […]

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#1.01: The “Drive Consumers to Retail” Issue

November 13, 2001

1 > Be Handy: Drive to retail through manufacturer site 2 > Lead the Way: Low-cost, ready-made dealer locator 3 > Drive Sales: Entice them into your store 1 > Be Handy: Drive to retail through manufacturer site Power tool manufacturer DeWalt embarked on a mission to get better acquainted with their end customers, encouraging […]

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