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PEMCO: When word of mouth becomes pop culture

imagePEMCO (client of mine) produced a fantastic word of mouth campaign intended to tell the story that they are part of the local Seattle community. Called Northwest Profiles, it was a big hit and well executed.

It pokes fun at Seattle stereotypes and asks consumers to submit their own, like the Sandals and Socks Guy, Obsessive Compulsive Recycler, 50-Degrees-Shirt’s-Off Guy, and NW Male Action Figure. Readers can submit their own profiles and send ecards.  All and all, pretty well done.

Here’s the amazing part.  The campaign actually got quoted in someone’s OBITUARY!  I can’t think of better proof that they truly understand their customers and have become part of the community.


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