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People will talk about what THEY do, not what YOU do

I probably won’t blog or tweet about my task manager, Remember The Milk, even though I really like it. Most people don’t advertise products for fun.

But I’m happy to blog this idea that they shared: I completed 352 tasks in 2011. That makes me feel good. It’s my achievement.

I’ll mention the product when I do it, but that’s not what makes this happen.

Big lesson here: If you want people to talk about your business:

  • Make it about THEM. Make people feel good.
  • Don’t turn it into an ad or you’ll kill it.
  • Keep it easy – one click.

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