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Poem About Advertising

Someone sends an envelope
With a book of poems
About marginalia
And other stuff on the side
Promoting Google Sidewiki
But really showing us that
Great marketing is simple
And feeds the imagination

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Marginalia – Billy Collins

Sometimes the notes are ferocious,
skirmishes against the author
raging along the borders of every page
in tiny black script.
If I could just get my hands on you,
Kierkegaard, or Conor Cruise O’Brien,
they seem to say,
I would bolt the door and beat some logic into your head.

Other comments are more offhand, dismissive –
“Nonsense.” “Please!” “HA!!” –
that kind of thing.
I remember once looking up from my reading,
my thumb as a bookmark,
trying to imagine what the person must look like
why wrote “Don’t be a ninny”
alongside a paragraph in The Life of Emily Dickinson.

Read the full poem…

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  1. Nick S. April 28, 2010 at 11:33 am #

    That’s one of the best marketing ideas I’ve seen in a long time. Thanks for sharing it, Andy.

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