I love this well-executed, simple tell-a-friend program from Potbelly. When the Chicago-based chain was opening up in Philly, the sent out an email to existing customers, saying “Got a friend in Philly? Forward this email to send them a free sandwich.
It works because it’s simple:
- Email is easy to forward. No forms, no complexity. Just pass it on.
- The offer is simple. Forward the email, your friend gets a sandwich.
- The sender looks good. You’re a hero when you’re giving out free food. Who wouldn’t want to do it?
- It’s re-forwardable. Like any truly-viral email, it can be passed on again and again.
- It’s generous. A free sandwich is a good deal. Real value always works better than silly content.
Extra bonus: Potbelly sent me some cool hats and shirts (and a visor!?). Post a great comment and I’ll send one to you.
