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Procter & Gamble’s video case study: Social Media for Beauty Brands, presented by Anitra Marsh

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on May 5 in Seattle to hear Microsoft, Starbucks, Xerox, Nokia, PEMCO, ExOfficio, Boeing, and Intel share case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell Cincinnati:

Anitra Marsh’s big idea: By listening online we can find opportunities to improve our products.

In her presentation, Anitra covered how P&G is mixing social and traditional media, how they’re focusing on key engagement topics, and how they’re developing authentic relationships.

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